Recommerce ©, the leading expert in the refurbishment industry, has published the second edition of its European Trade-in Index, ranking the most commonly traded-in smartphones and highlighting the developments in this emerging yet essential market. The aim is to support consumer purchasing power and foster a local refurbishment market.

In an economic environment marked by inflation and the scarcity of raw materials, the trade-in and refurbishment of used consumer electronics are becoming a key alternative solution, both for consumers and the environment. 

Today, reselling an old smartphone brings in an average of €170. This new average price marks an increase compared to 2023 (+10%), demonstrating the dynamic growth of the trade-in market. According to a recent study conducted by McKinsey for Recommerce, the European trade-in market could double by 2029. 

Top 10 of the most traded-in smartphones by Recommerce © (2025 vs. 2023) 

*Ranking compared to 2023

The 2025 edition confirms the key dynamics of the market : more and more products are being taken back at a stable growing value. The demand is focused on high runners such as iPhone 11 and 12, which are also the most resold models as refurbished (according to the Re Index by Recommerce © in 2024). These figures show the value and consumer interest in older models, even launched years ago. Samsung models lose a few points in the Top 10, leaving plenty of room for improvement given their resale potential. 

Reselling other used consumer electronics can also support consumers' purchasing power : Products such as tablets, game consoles or laptops also have a high potential for trade-in with an important residual value. Today, reselling a game console can earn 188€ on average, ie +25% compared to the 2023 edition. For tablets, 180€ are given back to the consumer on average, and 350€ for laptops. 

Our Index shows the dynamics of the trade-in market and confirms a new trend : reselling your old device (smartphone, tablet, game console…) has become a concrete and profitable habit in an increasingly strained market. Beyond the issue of purchasing power, boosting the EU trade-in market is key to ensure European refurbishment sector resilience, reducing any dependence on foreign markets. It’s a virtuous cycle : local trade-in schemes fuel a local refurbishment market, creating more local jobs and value. 

At Recommerce, our mission is to democratize trade-in in every product category, especially with our innovative platform, CircularX, enabling the creation of second life offers across any category for many players already (Boulanger, ShowroomPrivé, Christofle, Ebay, etc.). 

Our latest innovations, such as our ‘Forward Trade-In’ solution, allowing consumers to know the future trade-in value of their device at the time of purchase, are participating in the development of a European and multi product trade-in market”, says Augustin Becquet, CEO of Recommerce. 

About Recommerce Group : 

RECOMMERCE GROUP is the European pioneer in the refurbishment of high-tech products, particularly smartphones. Founded in 2009, Recommerce buys used equipment, offers software and application trade-in solutions to retailers, individuals and companies, and refurbishes and resells reconditioned equipment, including smartphones and games consoles. The company distributes its refurbished products under the “Recommerce©” brand name, and sells them on www.recommerce.com as well as in many European countries via distributors and telecom operators. As part of its commitment to the circular and responsible economy, the company promotes the recovery and reuse of equipment through the application of artificial intelligence technologies applied to the industrial sector. Founded by Pierre-Etienne Roinat, Benoit Varin, Cédric Maucourt and Antoine Jeanjean, Recommerce has become one of Europe’s leaders in the refurbishment and resale of high-tech products. Recommerce is part of the Next 40 promotion 2020 and the French Tech 120 promotion 2021 and 2022, is certified ISO 14001, ISO 9001, ISO 27001 by DNV and is labelled RecQ - ReConditionnement de Qualité, the first European label certifying the quality of the end product by DEKRA Certification, as well as rated Gold by Ecovadis for its CSR policy.

For further information: www.recommerce-group.com

Contact: rp@recommerce.com