Gentilly, Monday February 7th 2022 

To download the official press release: click here

Pioneer in refurbishment since 2009, Recommerce decided to strengthen its capital by an affiliation and joining forces with French industrial groups of international scope.

The operation is being coordinated by United.B (Boulanger, Electrodépot, Hifi, Krëfel etc) alongside Bouygues Telecom and CREADEV (remaining shareholders) and other leading retail and industrial players. The closing is pending the approval of the French Antitrust Authority. With this Series D funding and great operational results, the group now aims to become the leading technological and industrial platform promoting the Circular Economy on an international scale, with ambitious growth objectives. 

Recommerce buys used equipment from private individuals and professionals, refurbishing and reselling it with a warranty. With 130 employees, Recommerce has local offices in eight countries. In 2021, the company continued to grow at a significant rate. Since 2009, Recommerce has refurbished 4 millions of pieces of equipment.

Thanks to its CircularX platform currently under development, Recommerce aims to enable industrials, distributors and OEMs to fully enter the circular economy and become re-merchants. The CircularX platform aims to offer all solutions (pricing, software, traceability, routing, logistics…) to support the buy-back, refurbishment and resale of all types of products.

As one of the leaders in smartphone refurbishment, Recommerce wishes to extend its “know-how” to other types of products, such as gaming consoles, smart watches, tablets, computers and DIY products, to give them a second life.

This operation is in addition to the commitment of historical shareholders, such as Bouygues Telecom and the co-founders. Indeed, Bouygues Telecom, Recommerce’s historical shareholder, has been the forerunner in the refurbishment market since 2009, with the launch of the mobile trade-in programs and sale of refurbished phones.

“This alliance with innovative and committed companies allows Recommerce Group to multiply its impact: to act on the climate emergency and respond to consumers’ purchasing power challenges. Through this affiliation with major companies, we are maintaining an industrial dynamic to enable all merchants to become re-merchants and make their entire value chain more circular and thus more respectful of our environment and society.”

Pierre-Etienne ROINAT, Chairman and Co-founder of Recommerce

With a global turnover estimated by Statista at more than 50 billion euros for 2023, the second-hand market continues to grow rapidly. In the mobile phone sector, more than 10% of products sold are refurbished smartphones (up 20% between 2019 and 2020).

Refurbished smartphones are on average eight times better for the environment than new ones. Over two years of use, a refurbished smartphone avoids the extraction of 164 kg of primary raw materials and the emission of 50 kg of greenhouse gasses. (Ademe study)


RECOMMERCE GROUP* is the European pioneer in the refurbishment of high-tech products, particularly smartphones.

Founded in 2009, Recommerce buys used equipment, offers software and application take-back solutions to retailers, individuals and companies, and refurbishes and resells refurbished equipment, including smartphones and game consoles. The company distributes its refurbished products under the registered trademark “Recommerce©” and on as well as in many European countries via distributors and telecom operators. As part of the logic of the circular and responsible economy, the company promotes the buy-back and reuse of equipment through the implementation of artificial intelligence technologies applied to the industrial sector.

Founded by Pierre-Etienne Roinat, Benoit Varin, Cédric Maucourt, and Antoine Jeanjean, Recommerce has become one of the leaders in the trade-in and resale of high-tech refurbished products in Europe. Recommerce is part of the Next 40, class of 2020 and the French Tech 120, class of 2021 and 2022, is ISO 14001 and ISO 9001 certified, is in the process of obtaining ISO 27001 certification by DNV, and has been awarded the RecQ – Quality Refurbishment – label, the first European label certifying the quality of the end product by DEKRA Certification, as well as a Platinum rating by Ecovadis for its CSR policy.


Created in 2020, United.b is a unique ecosystem of singular companies that brings together 15,000 employees in Belgium, China, Spain, France and Luxembourg through its brands BOULANGER, ELECTRO DÉPÔT, HIFI INTERNATIONAL and KREFEL. From their common heritage and DNA, they have the ambition to become, together, a cultural leader of “connected life at home” in Europe.

The companies of United.b are resolutely selectors and creators of consumer electronics and home appliance products and services. United.b anchors its success criteria in customer and employee satisfaction, social and environmental commitment and omnichannel transformation. Its utility mission is to work together to help everyone to benefit from the connected world and home comfort through fairer, more sustainable and shared use.

Please note that the Recommerce© and CircularX brands and logos are registered and belong to the RECOMMERCE SOLUTIONS company. Any reproduction, in whole or in part, of these trademarks or logos, without express authorisation, is prohibited under articles L.713-2 and following of the French Intellectual Property Code.

*RS Switzerland SA based in Fribourg and founded in 2014 is the Swiss subsidiary of Recommerce Group, Recommerce Devices and Solutions Deutschland GmbH based in Hamburg and founded in 2021 is the German subsidiary of Recommerce Group.

Bucharest, January 18 2021,

Recommerce, start-up specialized in second-hand smartphone refurbishment and trading, has entered into a strategic partnership with Carrefour Romania, the retailer’s clients thus having easy access to high quality devices, available at a reduced cost and with a 12-month warranty. The refurbished smartphones of Recommerce Group are now on sale on Carrefour Romania’s online store, as well as in Bucharest (Baneasa & Orhideea), Botoșani, Brăila, Constanta, Târgu Jiu and Iași (Felicia) shops. Six refurbished Apple and Samsung models are currently on display in these stores. Distribution will be extended to other Carrefour shops across Romania in Q1 2022.

Recommerce Group, a European pioneer in the refurbishment of high-end products, particularly smartphones, has been present in Romania since the acquisition of the Romanian startup Fenix, specialist in smartphone refurbishment, co-founded in April 2020 by Romania-based French entrepreneurs Grégoire Vigroux, Adrien Arnoux and Hector Destailleur.

Founded in 2009, Recommerce sells refurbished smartphones in 20 countries in Europe. The company is active in the B2C and B2B segments and provides repaired devices for consumers, companies and administrations. In Romania, Recommerce sells over 20 models of refurbished smartphones, costing up to 50% less than new. Besides the refurbished handset itself, Recommerce phones come with new accessories, as well as a 12-month guarantee.
With its presence in physical stores in Romania thanks to Carrefour large audience and client basis, Recommerce refurbished devices are even more accessible to customers, contributing to the spread of circular economy throughout Europe.

“For us, as a company and as a team, it is of the utmost importance to always keep an eye on the future, anticipating consumers’ needs, and also on the sustainability of our plans. We are always glad to discover partners that share our vision and Recommerce comes with a great offer for our clients that wish for more eco-friendly or affordable choices in terms of smartphone. We have an entire green platform, focused on transform plastic into a method of payment as part of the circular economy – Punem pret pe Plastic, and maintain this environmental approach in all business aspects – from offering selective bins for recycling in our stores to organic and eco-friendly packaging or supporting Rabla activations for electronic equipment. We believe in the continuous lives of products, either through reusing, recycling or refurbishing activities.

Stated Vincent Arnault, Merchandise & Supply Chain Director Carrefour Romania

“Since our launch in April 2021, our objective has been to become the leader of the refurbished smartphone market in Eastern Europe. Starting from Romania, we are targeting a market of around ten countries in the region, with annual smartphone sales of more than 50 units. Joining forces with reputable and powerful retailers such as Carrefour, who share our passion for growth, as well as eco-friendly values, is the fastest way to become this regional leader.”

Added Grégoire Vigroux
Grégoire Vigroux & Vincent Arnault at the opening of a new stand
Grégoire Vigroux & Vincent Arnault at the opening of a new stand

About Recommerce Group:

Recommerce Group is the pioneer in Europe in refurbishment of high tech products and smartphones.
Founded in 2009, Recommerce buys used equipment and offers merchants, individuals and businesses software and application buy-back solutions. Recommerce then repairs and resells refurbishment devices including smartphones and game consoles. The company distributes its products under the registered trademark “Recommerce ©” for the public on as well as in many European countries via distributors and telecom operators. In line with a circular and responsible economy, the company promotes take-back and reuse of devices through implementing artificial intelligence technologies on the industrial sector.

About Carrefour:

Carrefour Romania offers its customers a universe of possibilities for safe shopping: directly in the over 360 stores in the country, where, with the Carrefour application and Self Service cash registers, the shopping session becomes quick and easy or through online services shopping with home delivery or Click & Collect: and the BRINGO platform, available for free in Google Play and App Store.

Carrefour supports communities in which it activates through programmes and national long-term initiatives, with positive impact in society: the agricultural cooperative Vărăști, the first of this kind founded by a retailer in Romania, Deschidem Vinul Romanesc (We Open the Romanian Wine) and Crestem Romania BIO (We Grow Romania BIO), in which it introduced for the first time in Romania the “in conversion to bio” label. In addition, Carrefour has supported both financially and through transfer of expertise the setting up of the Foundation for Agriculture Development, an independent structure that aims to contribute to the systemic change of the vegetable sector in Romania. At the same time, it launched the Act For Good program, which turns shopping into a personalized experience with a social impact: through each shopping session, and not only, users receive Act For Good points, through which they can do good deeds, but can also benefit from discounts and personalized offers.

Taking the care for community and the environment further, Carrefour Romania carries out Punem Pret pe Plastic (We Put a Price on Plastic), a circular economy project addressing the reduction of the quantity of plastic and the introduction of plastic in a responsible circuit, by reducing, reusing and recycling. In addition, the company has introduced biodegradable and compostable bags, together with an extended sortiment of biodegradable products, organizes selective collection and rolls out initiatives to encourage healthy behavior. To these initiatives it adds the over one decade contribution to the Food Bank – Red Cross and the support for many other programmes through which it offers help to vulnerable communities and reduces food waste.

Romanian Version

Smartphone-uri recondiționate cu 12 luni garanție disponibile în rețeaua Carrefour prin parteneriatul cu Recommerce Group

București, 19.01.2022 Recommerce Group, start-up specializat în recondiționarea și
comercializarea de smartphone-uri second hand, a încheiat un parteneriat strategic cu
Carrefour România, clienții retailerului având astfel acces ușor la telefoane de calitate,
disponibile la preț redus și cu o garanție de 12 luni. Smartphone-urile recondiționate ale celor de la Recommerce Group pot fi găsite la vânzare atât în magazinul online Carrefour România, precum și în magazinele fizice din Băneasa, Orhideea, Botoșani, Brăila, Constanta, Târgu Jiu si Felicia. În aceste magazine sunt expuse în prezent șase modele de telefoane Apple și Samsung recondiționate. În primul trimestru din anul 2022, distribuția va fi extinsă și către alte magazine Carrefour din România.

Recommerce Group, este pionierul european al recondiționării și vânzărilor de smartphone-uri second hand din 2009 și lucrează cu retaileri renumiți din Europa. Compania oferă o gamă largă de smartphone-uri recondiționate premium și este prezent în România încă de la achiziția startup-ului românesc Fenix, companie specializată în recondiționarea smartphone-urilor, co-fondată în aprilie 2020 de antreprenorii Grégoire Vigroux, Adrien Arnoux și Hector Destailleur.

Înființată în anul 2009, Recommerce vinde smartphone-uri recondiționate în 20 de țări din Europa. Compania este activă pe segmentele Business-to-Consumer și Business-to-Business și furnizează dispozitive recondiționate pentru consumatori, companii sau instituții. În România, Recommerce vinde peste 20 de modele de smartphone-uri recondiționate, ce ajung la costuri cu până la 50% mai mici decât modelele noi. Mai mult decât atât, telefoanele din portofoliul Recommerce vin și cu o varietate de accesorii noi, ce au la rândul lor o garanție de 12 luni

Datorită parteneriatului cu Carrefour România, care are o puternică prezență omnicanală prin magazinele fizice cât și canalul online, dispozitivele recondiționate Recommerce devin ușor accesibile românilor. În plus, Recommerce obține acces la o piață de desfacere amplă și contribuie astfel la o mai bună răspândire a economiei circulare în Europa.

Pentru noi, ca organizație dar și ca echipă, cel mai important este să privim întotdeauna către viitor, anticipând nevoile consumatorilor, cât și să considerăm sustenabilitatea planurilor noastre. Suntem mereu bucuroși să descoperim parteneri care împărtășesc viziunea noastră, iar Recommerce vine cu o ofertă excelentă pentru clienții noștri care doresc mai multe opțiuni ecologice sau accesibile în ceea ce privește smartphone-urile. Avem o întreagă platformă verde, axată pe transformarea plasticului într-o monedă de schimb, ca parte a economiei circulare – Punem Preț pe Plastic, și menținem această abordare ecologică în toate aspectele comerciale – de la coșurile pentru colectare selectivă în vederea reciclării din magazinele noastre până la ambalajele organice și ecologice pentru produsele noastre sau susținerea programului Rabla pentru echipamente electronice. Credem în viața continuă a produselor, prin activități de reutilizare, reciclare sau recondiționare.

Declarat Vincent Arnault, Director Achiziții & Supply Chain Director Carrefour România

Am lansat start-up-ul nostru în aprilie 2021, cu obiectivul de a deveni liderii pieței de smartphone-uri recondiționate în Europa de Est. Vizăm o piață care cuprinde aproximativ 10 țări din regiune, începând cu România, și înregistrează vânzări anuale de peste 50 de milioane de euro. Parteneriatele cu retaileri de renume și puternici precum Carrefour România, care ne împărtășesc pasiunea pentru dezvoltare, cât și principiile de sustenabilitate, reprezintă cel mai rapid mod pentru noi de a deveni lideri regionali.”

Adăugat Grégoire Vigroux
Grégoire Vigroux & Vincent Arnault at the opening of a new stand
Grégoire Vigroux & Vincent Arnault la deschiderea unui nou stand

Despre Recommerce Group:

Recommerce Group este pionierul în Europa în recondiționarea produselor de înaltă tehnologie și a smartphone-urilor. Fondată în 2009, Recommerce cumpără echipamente uzate și oferă comercianților, persoanelor fizice și companiilor soluții de colectare și reutilizare pentru produse software și aplicațiil. Recommerce repară și readuce pe piață dispozitive recondiționate, inclusiv smartphone-uri și console de jocuri. Compania distribuie produsele sub marca înregistrată „Recommerce ©” pe, precum și în multe țări europene prin distribuitori și operatori de telecomunicații. În conformitate cu o economie circulară și responsabilă, compania promovează colectarea și reutilizarea dispozitivelor prin implementarea tehnologiilor de inteligență artificială în sectorul industrial. Vedeți mai multe pe:

Despre Carrefour:

Carrefour România oferă clienților săi un univers de posibilități de a face cumpărături în siguranță: direct în cele peste 360 de magazine din țară, unde, cu aplicația Carrefour și casele de marcat Self Service, sesiunea de shopping devine rapidă și ușoară sau prin serviciile de online shopping cu livrare acasă sau Click & Collect: și platforma BRINGO, disponibilă gratuit în Google Play și App Store.

Carrefour susține comunitățile în care activează prin programe și inițiative naționale pe termen lung, cu impact pozitiv în societate, în ansamblul ei: Cooperativa Agricolă Vărăști, prima de acest gen fondată de retailer în România, Deschidem Vinul Românesc și Creștem România BIO, în cadrul căreia a introdus în premieră în România, eticheta “în conversie la bio”. În plus, Carrefour a susținut atât financiar cât și prin transfer de expertiză, înființarea Fundației pentru Dezvoltarea Agriculturii, organism independent care își propune să contribuie la o schimbare sistemică a sectorului legumicol din România. Totodată, a lansat programul Act For Good, care transformă cumpărăturile într-o experiență personalizată cu impact social: prin fiecare sesiune de shopping, și nu numai, utilizatorii primesc puncte Act For Good, prin care pot face fapte bune, dar pot și beneficia de reduceri și oferte personalizate.

Ducând mai departe grija pentru comunitate și mediul înconjurător, Carrefour România derulează Punem Preț pe Plastic, un program de economie circulară adresat reducerii cantității de ambalaje din plastic și introducerii plasticului într-un circuit responsabil, prin reducere, refolosire și reciclare. De asemenea, compania a introdus pungile biodegradabile și compostabile alături