[Gentilly], 04.21.2026 – Recommerce, the European refurbishment pioneer and leader, announces a historic breakthrough in the refurbished market with the launch of two applications integrated into ChatGPT. For the first time, users can buy a refurbished product and resell their old smartphone through a simple chat, transforming a technical process into a natural and instant conversation.

Generative AI serving responsible consumption

Available for free to all users, this dual innovation is fully aligned with the era of conversational commerce. In a market where over 80% of purchases are made online, but where the complexity of the offer (aesthetic grades, storage capacities, models) can be disorienting, Recommerce provides a concrete answer: the fluidity of natural dialogue.

Buy with complete confidence thanks to agentic commerce: Through the sales application, the user engages in a natural conversation with the AI to describe their needs. ChatGPT identifies the ideal model, instantly proposes several offers from the Recommerce catalog (over 7,000 references), and guides the customer until the finalisation of their purchase. The AI acts as a personal expert, providing reassurance on quality and helping to navigate technical specifications.

Resell your old device in an instant:  In parallel, the trade-in app transforms the resale journey, which is often perceived as technical or tedious. Through a seamless discussion, the user describes the condition of their smartphone. The AI instantly evaluates the cosmetic and functional condition to propose a firm and competitive buyback offer, based on Recommerce's real-time pricing matrix. The agent handles all the technical complexity, leaving the customer with nothing but the simplicity of a human-like exchange.

A technical feat: connecting AI to real-world data 

The technical challenge was to pair the generative power of ChatGPT with Recommerce's structured data (inventory and pricing).

“Agentic Commerce marks a total paradigm shift for the circular economy: before, consumers searched; now, they ask. The customer can resolve their uncertainties by asking the agent direct questions. Our engine instantly queries our inventory and pricing algorithms to cross-reference thousands of data points and formulate a highly precise, real-time recommendation,” explains Laurent Pelisse, CTO of Recommerce Group.

AI, a growth driver for the circular economy

This initiative meets strong market demand: according to an Ipsos study from November 2025, more than one in three French people now use AI to prepare their purchases (77% among 18-24 year olds).

"Innovation is the key to sustainable growth. AI is not an end in itself, but a powerful lever for the circular economy: it allows us to simplify access to second-hand goods and accelerate the ecological transition by making the reflex of trading-in and buying refurbished more intuitive than ever. By bringing these actions to absolute simplicity through AI, we are transforming a technical process into an immediate discussion. This is the realisation of our ambition: putting technology at the service of concrete environmental impact," states Augustin Becquet, CEO of Recommerce.

About Recommerce Group: 

Founded in 2009, Recommerce Group is the European pioneer and leader in the refurbishment of high-tech products. Its mission: extend the lifespan of electronic devices to reduce their environmental impact and make technology more sustainable and accessible. The group operates through two main activities: the distribution of refurbished products via its Recommerce© brand and its extensive network of retail and telecom operators partners; and the provision of trade-in and resale technologies. To support brands and retailers in their transition to a circular model, Recommerce Group launched CircularX in 2021, a white-label SaaS platform to manage trade-in programs across more than 50 product categories.

Each year, Recommerce handles over 1.1 million devices, supported by an industrial refurbishment process optimized by artificial intelligence. Its more than 250 experts, present in 12 countries, contribute to building a more circular and responsible technological model. The quality and reliability of its operations are recognized by numerous certifications: ISO 9001, 14001, and 27001, the RECQ label (Reconditionnement de Qualité - Quality Refurbishment) issued by DEKRA Certifications, as well as a Gold level Ecovadis rating.

For more information:

• Corporate website: recommerce-group.com

• Recommerce products: recommerce.com

• CircularX platform: circularx.com

Contact: 

pr@recommerce.com