Press release

Recommerce© & LiftForward form an exclusive alliance to lead Forward trade-in and upgrade programs in Europe

Recommerce© & LiftForward form an exclusive alliance to lead Forward trade-in and upgrade programs in Europe

Jan 15, 2026

Against the backdrop of accelerating consumer demand for affordable, sustainable technology and increasing regulatory focus on the circular economy, Recommerce Group, the European expert in trade-in, trade-up, refurbishment and resale of high-tech devices, and Liftforward, a distinguished global platform powering technology subscription and upgrade programs, are announcing an exclusive partnership to lead the deployment and management of Forward Trade-In (FTI) and device upgrade solutions across the European market. This exclusive alliance combines Recommerce’s proven operational robustness and deep European market experience with Liftforward’s cutting-edge technology.  Together, the companies will offer a market-leading, end-to-end FTI and device-upgrade solution purpose-built for retailers, carriers, and OEM partners.

Technology leaders unite : Acceleration built on complementary strengths

The partnership builds on LiftForward’s decade of experience designing and powering subscription, upgrade, and financing programs. Its platform is already recognized and proven globally, notably through exclusive OEM partnerships, and enables seamless onboarding, bank/lender integration, trade-in, and lifecycle management across complex partner ecosystems. 

For its part, with over 15 years of commitment to the circular economy and managing over 1.2 million devices annually, Recommerce is the partner of choice for major European MNOs and retailers, and currently runs more than 10 sophisticated FTI and upgrade programs across Europe. 

An exclusive end-to-end partnership and a turnkey Upgrade program

Under this partnership, LiftForward will officially appoint Recommerce as the exclusive and sole buyback partner for all products processed through their platform in Europe. This central role for Recommerce guarantees European partners two key benefits : A complete, fully integrated FTI and upgrade program deployable immediately, and a guarantee of optimal residual values and transparent management of the buyback process. Ultimately, this exclusive solution enables millions of European consumers to access the latest technology more sustainably and affordably than ever before.

Recommerce will also become the exclusive distributor of the LiftForward platform across Europe, while managing all refurbishment operations and enabling retailers and telecom operators to deploy modern FTI device-lifecycle programs with significantly reduced integration complexity.

Jeffrey Rogers, Founder & CEO of LiftForward, states: “We are very excited to formalize this key strategic partnership with Recommerce.  By combining LiftForward’s established 10-year technology platform and global OEM ecosystem—including partners such as Microsoft, and leading financial institutions such as BNP Paribas Personal FInance—with Recommerce’s operational expertise and strong Telco network, we are uniquely positioned to accelerate FTI, upgrade and circular economy initiatives across Europe.”

“We are very proud to finalize this partnership, which will enable us to accelerate our Upgrade programs. By combining our full end-to-end operational expertise with LiftForward’s platform, Recommerce is ​strongly equipped to deliver this comprehensive upgrade solution​ across Europe to all retail and telecom clients” completes Augustin Becquet, CEO of Recommerce. 

About Recommerce © Group : 
Founded in 2009, Recommerce Group is the European pioneer and leader in the refurbishment of high-tech products. Its mission: extend the lifespan of electronic devices to reduce their environmental impact and make technology more sustainable and accessible.
The group operates through two main activities: the distribution of refurbished products via its Recommerce© brand and its extensive network of retail and telecom operators partners; and the provision of trade-in and resale technologies. To support brands and retailers in their transition to a circular model, Recommerce Group launched CircularX in 2021, a white-label SaaS platform to manage trade-in programs across more than 50 product categories.
Each year, Recommerce handles over 1.1 million devices, supported by an industrial refurbishment process optimized by artificial intelligence. Its more than 250 experts, present in 12 countries, contribute to building a more circular and responsible technological model.
The quality and reliability of its operations are recognized by numerous certifications: ISO 9001, 14001, and 27001, the RECQ label (Reconditionnement de Qualité - Quality Refurbishment) issued by DEKRA Certifications, as well as a Gold level Ecovadis rating.
For more information:
About LiftForward:
LiftForward is the leader in designing, developing, and powering integrated financing and payment programs. Its platform connects OEMs, channel partners, financial institutions, and service providers to deliver device subscription, upgrade, and trade-in programs worldwide. By streamlining integration and lifecycle management, LiftForward enables partners to launch and scale modern payment and financing experiences for their customers.
The LiftForward platform reduces the complexity of offering customers with upgrade and trade-in financing programs with software that connects all the components necessary for successful trade-in including point-of-sale solutions without integration, white labelled e-commerce customer experiences, fulfillment, account management, digital attach, and analytics reporting.  The LiftForward embedded finance platform supports BNPL, split-pay, upgrade, trade-in, subscription and residual-value programs.  LiftForward’s software is utilized by major brands, financial institutions and merchants in over 20 countries from Europe, North America, Australia and Asia.
For more information: 
  • Corporate website : liftforward.com
  • Corporate / Media inquiries :Geoff Brenna, geoff@liftforward.com

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RECOMMERCE GROUP is the leader in buyback, refurbishment and resale of products in Europe. Thanks to a complete range of technological and innovative solutions, Recommerce puts its expertise in the service of all retailers, businesses, ecommerce and individuals, in order to create a pan-European offer of quality refurbished products.

Stay in touch!

A question? Contact us by filling out the following form.

By submitting this form, I agree that the informations shared will be used by authorized persons from the Recommerce Customer Relations Management service to contact me or respond to my questions and complaints. To learn more about how your personal data is managed, please refer to our privacy policy. To withdraw your consent and delete your data, please fill out this form.

RECOMMERCE GROUP is the leader in buyback, refurbishment and resale of products in Europe. Thanks to a complete range of technological and innovative solutions, Recommerce puts its expertise in the service of all retailers, businesses, ecommerce and individuals, in order to create a pan-European offer of quality refurbished products.

Stay in touch!

A question? Contact us by filling out the following form.

By submitting this form, I agree that the informations shared will be used by authorized persons from the Recommerce Customer Relations Management service to contact me or respond to my questions and complaints. To learn more about how your personal data is managed, please refer to our privacy policy. To withdraw your consent and delete your data, please fill out this form.

RECOMMERCE GROUP is the leader in buyback, refurbishment and resale of products in Europe. Thanks to a complete range of technological and innovative solutions, Recommerce puts its expertise in the service of all retailers, businesses, ecommerce and individuals, in order to create a pan-European offer of quality refurbished products.